A Guide to Building Better Brands

Learn how to create an effective and cohesive style guide for your brand.

The Contents

  • 1. Goal Settings

    Leadership & key stakeholders get together with project team guided discussion.


  • 2. Diagnostics

    Customer, company and marketing research & personas


  • 3. Positioning

    Brand brief and voice planning


  • 4. Touchpoints

    Audit & analyze, prioritize, build customer touchpoints


  • 5.  Engagement

    Stakeholder engagement training & guidelines

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