Design is about visual problem-solving. To create the most influential work, we need to know the objective. Your goals can be leads, conversions, awareness, onboarding, etc. By understanding the target market, my designs will ultimately get you the results you need.

The research is where I find out everything about your brand, target market, and competition. I must ask you questions about these subjects to better understand your situation and help you reach your goal.

Now I pour all the ideas we brewed up from paper research. It's quantity over quality about putting as many pictures, layout, proximity, contrast, and other design principles. This can be multiple rounds depending on the task and how many sketches I have come up with. By exhausting all other options, I'll know I came up with the best solution for you.

Now is when we hop on the computer, but before I go to work, I make sure the settings for the intended medium are met, whether it’s print or web. It’s a must to use measurement grids and labeling the layers — This may sound trivial to you, but I work precisely and clean at all times.  

Once the design is done, it’s time we get feedback. This is crucial because criticism is how I improve. It’s pretty rare to get it right the first time. That’s why it’s essential to get others’ opinions. 

 After finalizing the design work, it is now time for you to receive the final product. Depending on the task, this can be several files to fit the situation you'll need. I am always interested in the final results as I am constantly learning and improving. As always, your business revenue is my number one goal.